This term is part of our Unit 20: Successful Intercultural Business vocabulary list. Please note that pronunciations can vary slightly, even in the same dialect.
USA
UK
USA
UK
the social concept of placing higher value on the self rather than the group
(a Hofstede cultural dimension)
USA
UK
"It is generally understood that western countries tend to be more individualistic, a concept exemplified by the American Dream, which is all about succeeding as an individual."